TECHNOVATE: Journal of Information Technology and Strategic Innovation Management

SWOT Analysis in Business Risk Awareness in MSMEs

Dedi Wahyudi, Taryana T, Muhamad Risal Tawil, Zulkifli Z, Baren Sipayung — Tue, 30 Apr 2024 00:00:00 +0000

This study reviews the SWOT analysis of these businesses, analyses business risks that MSMEs in the F&B industry face, and develops methods to mitigate those risks. Representing MSMEs in the growing food and beverage sector, Delightful Bites offers classic Indonesian pastries and drinks with unique flavours and creative touches. But they also face a lot of challenges and risks in running their firm, such as scarce resources, fierce rivalry, shifting costs for necessities, and shifting consumer tastes. This research uses a qualitative, case study methodology and is conducted through semi-structured interviews with the owners and managers of Delightful Bites, direct observation at the establishment, and analysis of business documents such as financial statements, business plans, promotional materials, and internal records. The results indicate that Delightful Bites has several strengths, including innovative products, a prime location, the use of substitute raw materials, and the use of local raw resources. These MSMEs are vulnerable to a number of risks, though, such as dependency on a single supplier, limited manufacturing capacity, and dependence on other factors. Furthermore, the study indicates that Delightful Bites has the ability to execute risk mitigation tactics, such as broadening its geographic reach by opening new branches or outlets in key locations, partnering with external parties for large-scale production, and allocating funds for more effective production facilities and equipment. It is hoped that this research will provide insightful information about practical approaches that MSMEs in the food and beverage sector can use to reduce risks and obstacles to business.

Utilization of Youtube as a Problem Solving-Based Learning Media

Tue, 30 Apr 2024 00:00:00 +0000

Education in the digital age demands innovative approaches to learning, particularly in developing problem-solving skills. The main problem faced in traditional education is the lack of real context and practical situations that stimulate students' critical and creative thinking. A potential solution to this problem is the utilization of YouTube as a problem-solving-based learning medium. YouTube provides access to a variety of educational content featuring case studies, simulations, and real-life examples, which can assist students in understanding and applying concepts in a more practical context. This study uses mixed research methods to investigate how YouTube can be utilized in problem-solving-based learning. Data collection was conducted through quantitative surveys and qualitative interviews with students and educators who have used YouTube in their learning. Data analysis shows that the integration of YouTube in learning can improve students' concept understanding, facilitate problem identification and analysis, and support the real-time exchange of ideas and solutions through the interactivity of the platform. The results show the potential of YouTube as an innovative learning tool that can improve students' problem-solving skills. The use of educational videos and interactive features such as comments and live streaming encourage student engagement and collaborative learning. This research provides insights for educators in designing and implementing learning strategies that utilize digital technology effectively.

Development of Rental Application using Prototyping Method

Apriani Riyanti, Taryana T, Guruh Putro Dirgantoro, I Made Agus Oka Gunawan — Tue, 30 Apr 2024 00:00:00 +0000

In the modern era of technology, it is crucial to have access to the most up-to-date technical advancements. However, not everyone has the means to regularly upgrade their gadgets to keep pace with these improvements. This phenomenon can be attributed to the exorbitant expenses and transitory demand for technology, particularly in emerging nations like Indonesia, where the rental sector remains inadequately developed. This research proposes the construction of a mobile phone and camera rental application named Quick-Rent. The application is created using the Prototyping method, which is a system development approach. The prototyping method was selected due to its ability to enable developers to evaluate and enhance features depending on user feedback right from the outset of the design process. This application is specifically intended to enhance the efficiency of the leasing process by adapting system features based on user needs analysis. The findings indicated that certain system features were modified based on the user needs analysis. The system implementation process and the 7 scenario of blackbox testing confirmed the validity and usability of these features.

The Role of Fintech on Enchancing Financial Literacy and Inclusive Financial Management in MSMEs

Abdul Hamid, Warkianto Widjaja, Sutrisno S, Fitriah Napu, Baren Sipayung — Tue, 30 Apr 2024 00:00:00 +0000

Fintech has transformed the global financial sector, providing more efficient, inclusive, and accessible financial services. Fintech has great potential to improve access to financial services, financial literacy, and more effective financial management for Micro, Small, and Medium Enterprises (MSMEs). MSMEs often experience barriers in accessing traditional financial services, which can hinder their business growth and sustainability. Fintech offers solutions that are more flexible and tailored to the needs of MSMEs, such as online loans with lighter terms, digital payment systems that facilitate transactions, and financial management applications that assist MSMEs in managing their finances more effectively. In addition, fintech also plays a role in improving MSMEs' financial literacy through digital financial education and training, which is crucial in helping them make informed financial decisions. This research uses descriptive method and literature analysis. Data was received from other studies that reviewed the role of fintech in the context of MSMEs. The results show that fintech has great potential to improve access to financial services, especially in developing countries. Fintech can improve the operational efficiency of MSMEs through solutions such as digital payments and financial process automation, which can help MSMEs save time and costs, and increase productivity. The urgency of improving MSMEs' knowledge and utilization of fintech is high, given the important role of MSMEs in the economy and the potential of fintech in supporting their business growth.

Utilization of Big Data for SWOT Analysis in Improving Business Sustainability of MSMEs

Herlina H — Tue, 30 Apr 2024 00:00:00 +0000

SWOT analysis has become an essential method in assessing company risks, particularly in coffee shop micro, small, and medium enterprises (MSMEs), in the current digital age. This study facilitates the identification of current strengths, weaknesses, opportunities, and threats, hence empowering MSMEs to effectively address potential risks through suitable strategies. This study employs qualitative methodologies in conjunction with the utilisation of big data to get more profound understandings of company operations and market trends that impact micro, small, and medium enterprises (MSMEs). By conducting interviews and directly observing the owners and management of UMKM Cava Brew, as well as analysing large data such as online customer reviews, consumer behaviour, and transactional data. The SWOT analysis, enhanced with big data, has led to the recommendation of adaptive tactics for Cava Brew. The ideas entail including sitting amenities and expanding the range of payment options, including the integration of digital payment systems like digital wallets and QRIS, to attract a broader customer base. These measures are anticipated to enhance customer happiness and bolster Cava Brew Kopi's competitive standing in the coffee shop MSME industry.

Analyzing User Acceptance of Balindo Paradiso University Information System Using UTAUT 2 Model

Tue, 30 Apr 2024 00:00:00 +0000

Technological developments in Indonesia are increasing rapidly. With the emergence of Information Technology applications and services such as mobile commerce, it has become common practice for Businesses to utilize Information Technology to facilitate their daily operations in the economy, financial sector, and retail sector. Mobile commerce is becoming popular and increasingly widespread among Indonesian people. Along with the increasingly rapid development of technology, Balindo Paradiso is also taking advantage of technological sophistication by building innovations in the m-commerce sector. This system was created to make it easier for students to access all administrative and financial activities. Students can access the application via smartphone or PC. This research was carried out to find out various aspects that impact students' intentions to use the Balindo Paradiso University Information System. This research is aimed at analyzing aspects that impact student acceptance of the Balindo Paradiso Information system. This research aims to recommend development and improvement to the developers of the Balindo Paradiso Information system in accordance with the research results obtained. The UTAUT 2 theoretical framework was used for this investigation using multiple linear regression tests. The results of the hypothesis test state that the performance expectancy, social influence, habit, and perceived trust variables have a high impact on users' intentions to use the Balindo Paradiso University Information System.