JUSTBEST Journal of Sustainable Business and Management

Managing Micro Enterprises In Developing Economies : A Review Of Theoretical And Empirical Perspectives

2025-07-19T00:00:00+00:00

Micro enterprises play a vital role in the economic development of many developing countries, yet their managerial practices, resource constraints, and institutional environments remain insufficiently understood within the scholarly literature. This article reviews and synthesizes theoretical and empirical studies on the management of micro enterprises in developing economies over the past two decades. Drawing on multiple theoretical frameworks—including the Resource-Based View, dynamic capabilities, institutional theory, and social capital theory—this review maps the evolution of concepts used to explain how micro enterprises operate and survive in resource-limited and informal contexts. The methodology involves a structured qualitative review of peer-reviewed journal articles from major academic databases, focusing on thematic patterns across managerial practices, entrepreneurial behavior, innovation, gender dynamics, and financial access. The findings reveal fragmented research streams dominated by context-specific case studies, limited theorization, and methodological weaknesses that constrain the generalizability of insights across diverse developing regions. This article identifies four major research gaps related to theoretical integration, contextual diversity, digital transformation, and methodological rigor. A future research agenda is proposed to guide scholars toward more holistic, interdisciplinary, and context-sensitive investigations. By integrating insights across diverse studies, this review contributes a comprehensive understanding of micro enterprise management and provides a foundation for advancing knowledge and informing policy interventions in developing economies.

Artificial Intelligence Adoption, Competitive Pressure, and Their Influence on Business Sustainability: Empirical Evidence from Firms in Emerging Markets

2025-07-19T00:00:00+00:00

The increasing adoption of Artificial Intelligence (AI) and intensifying competitive pressure have reshaped business environments, particularly in emerging markets characterized by uncertainty and resource constraints. However, empirical evidence on the combined effects of AI adoption and competitive pressure on business sustainability remains limited. This study examines the impact of Artificial Intelligence Adoption and Competitive Pressure on Business Sustainability among firms operating in Kuala Lumpur, Malaysia. A quantitative approach was employed using survey data collected from 137 firms, which were analyzed using multiple linear regression. The results indicate that Artificial Intelligence Adoption has a positive and significant effect on Business Sustainability (? = 0.451, p < 0.001). Competitive Pressure also demonstrates a positive and significant influence on Business Sustainability (? = 0.331, p < 0.001). The regression model explains 53.6% of the variance in Business Sustainability, indicating strong explanatory power. These findings suggest that firms adopting AI technologies and effectively responding to competitive pressure are better positioned to achieve sustainable business outcomes. This study provides empirical evidence from an emerging market context and offers valuable insights for managers and policymakers in the digital transformation era.

Literature Review: The Role of Women Entrepreneurs in the Digital Era

2025-07-19T00:00:00+00:00

Women are expected to have the same opportunities to develop as men, in reality, various forms of discrimination are still encountered. Women now face dual demands, namely fulfilling responsibilities as mothers and wives, while simultaneously playing an active role in the world of work. The digital era provides great opportunities for women to promote and market products in a more efficient manner. Women have great potential in advancing the wheels of the economy, including entrepreneurial opportunities as a career choice for women to contribute to the economy and improve the welfare of themselves, their families, and the community. The method in this research is a literature review. Literature uses an academic database, namely Google Scholar. The development of women's entrepreneurship in East Java for the period 2020–2024 shows rapid progress with an increase in the proportion of women entrepreneurs to 68% in 2024.

The Effect of Management Change, Audit Fee, and Company Size on Auditor Switching (Empirical Study on Infrastructure, Utilities and Transportation Companies Listed on the Indonesia Stock Exchange for the 2020-2023 Period)

2025-07-19T00:00:00+00:00

ESG (Evironmental, Social, and Governace) is a concept that must be considered by companies in order to be able to survive and achieve sustainability. This issue has become the center of attention among companies and business people in Indonesia. The challenges and opportunities that can be faced are understanding sustainability by implementing sustainable reporting and developing significantly. This research uses a literature approach which aims to understand more deeply about sustainability issues. The results show that sustainability reporting has a significant influence on the Company's value, even though the Company experiences various impacts according to the segmentation undertaken. Factors such as the scope of disclosure are important in meeting the challenges and opportunities in sustainability issues.

The relationship between Sustainability reporting and Company value in the ESG Era in Companies listed on the Indonesia Stock Exchange

2025-07-19T00:00:00+00:00