ZURAINA, A. Artificial Intelligence Adoption, Competitive Pressure, and Their Influence on Business Sustainability: Empirical Evidence from Firms in Emerging Markets. JUSTBEST Journal of Sustainable Business and Management, [S. l.], v. 5, n. 2, p. 69–79, 2025. DOI: 10.52432/justbest.5.2.69-79. Disponível em: https://globalresearcher.net/index.php/justbest/article/view/177. Acesso em: 26 dec. 2025.