Gayatri, I.G.A.S. and Marini, P.L. 2023. How Perceived Value and In-Shop Emotions Drive Customer Loyalty: Insights from a Quantitative Analysis. JUSTBEST Journal of Sustainable Business and Management. 3, 1 (Apr. 2023), 10–18. DOI:https://doi.org/10.52432/justbest.3.1.10-18.