Exploring the Drivers of Digital Entrepreneurial Intention: The Roles of Innovativeness, Digital Education, and Propensity to Act
DOI:
https://doi.org/10.52432/justbest.3.2.41-51Keywords:
Innovativeness, Digital Entrepreneurial Education, Propensity to Act, Digital Entrepreneurial Intention, Digital Entrepreneurship EducationAbstract
This study aims to analyze the influence of Innovativeness, Digital Entrepreneurial Education, and Propensity to Act on the intention to become a digital entrepreneur among students of the Indonesian Institute of Business and Technology (INSTIKI). The problem faced is the low intention to become a digital entrepreneur among students even though business opportunities in the digital world are increasingly large. The proposed solution is to analyze factors that can increase the intention to become a digital entrepreneur, such as innovative attitudes, digital entrepreneurship education, and the tendency to act. The method used is a quantitative approach with a survey, where data is collected through questionnaires distributed to 124 INSTIKI students. The data were analyzed using multiple linear regression with the help of SPSS to test the influence of each variable on the intention to become a digital entrepreneur. The results of the study show that the three variables—Innovativeness, Digital Entrepreneurial Education, and Propensity to Act—have a positive and significant effect on the intention to become a digital entrepreneur. Specifically, digital entrepreneurship education has the greatest influence, followed by innovativeness and propensity to act. These findings provide important insights for the development of digital entrepreneurship programs in universities and can be used as a basis for increasing student interest in starting a digital business.
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