The Impact of Ease of Use, Perceived Enjoyment, and Perceived Curiosity Fulfillment on Instagram's Perceived Usefulness for Accessing Current News
DOI:
https://doi.org/10.52432/justbest.3.2.95-103Keywords:
Ease of use, Perceived enjoyment, Perceived curiosity fulfillment, Perceived usefulness, InstagramAbstract
This study aims to examine the effect of ease of use. perceived enjoyment. and perceived curiosity fulfillment on perceived usefulness of Instagram in the context of searching for the latest news information. The problem raised is how these factors affect user perceptions of the usefulness of Instagram in obtaining the latest news. This study uses a quantitative approach with a cross-sectional design, where data is collected through a questionnaire distributed to 126 Instagram user respondents in Indonesia. Data analysis was carried out using multiple linear regression with the help of SPSS software. The results showed that ease of use. perceived enjoyment. and perceived curiosity fulfillment have a significant effect on perceived usefulness with a significance level of 0.000. The regression coefficient obtained for each variable shows a strong positive relationship, where ease of use has the greatest effect on perceived usefulness. This study provides evidence that ease of use, perceived enjoyment, and fulfillment of user curiosity collectively increase the perception of the usefulness of Instagram as a source of the latest news information. These findings have implications for social media platform managers to optimize features that increase user convenience, entertainment, and satisfaction.
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