SWOT Analysis Approach in Business Risk Management for MSMEs
DOI:
https://doi.org/10.52432/justbest.3.1.26-33Keywords:
Risk Management, SWOT Analysis, MSME, Culinary BusinessAbstract
Risk management analysis techniques using SWOT analysis can be used in helping MSME businesses. The main problem faced is the inability to manage risks that can threaten the business continuity of UMKM Kopitiam Nusantara. The solution offered is the implementation of effective risk management through the identification of strengths, weaknesses, opportunities, and threats faced. The research method used is qualitative with a participatory observation approach and in-depth interviews. The results showed that Kopitiam Nusantara has strengths in menu variety, comfortable atmosphere, good customer service, and affordable prices. However, weaknesses such as limited facilities and the use of traditional equipment need to be addressed. Opportunities from economic growth and the trend of returning to tradition can be capitalized on, but threats from fierce competition and changing consumer preferences must be well managed. This study concludes that effective risk management is critical to the sustainability of MSME businesses.
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